2022-10-05 01:58:12

Content Strategy

I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.

Concerning Rudyard Kipling’s words, the Content strategy involves high-level planning, execution, promotion and management of the content lifecycle. We attract whom we want to attract and engage with our clients, even after they’d left us (At least we want to. ‘Coz no one has and no one will).

Give me six hours to chop down a tree and I will spend the first four sharpening the ax.”

– Abraham Lincoln



Planning is the alpha of content strategy. We ask all possible questions related to the nature of content to be delivered and foresee the nature of tenable responses. We spend quality time ‘planning’ the actions before executing them. We create all forms of content, viz. social media posts, print content, shorter and longer video content and much more. You name it, we got it.

What comes next after planning?


EXECUTION We specialize in solving problems we know you have. A well-executed content strategy supports people on both sides of the product, those figuring out their main issue and those who use the product. We help them overcome both. We are a bunch who are zealous about executing the right strategies at the right time to conceive the content lifecycle of the company. We execute the devised plan while functionig as a high-order feedback loop. Our execution gets better, every single time.

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“If people believe they share values with a company, they will stay loyal to the brand,” says Howard Schultz, the revolutionary CEO of Starbucks.


Promotion is key to content strategy and it decides the success or failure of a brand or a product. When we promote you, it’s a big fat win. It’s not just visibility we are talking about, but relatability with people. Good content when promoted properly, becomes irresistible. Notice, ‘good content’. Our social media experts can maneuver and scout the right audience for the right content and ensure that nothing goes unnoticed.

Management of Content Life-cycle Content creation process needs excellent management to monitor and maintain the feedback loop in equilibrium. We have managers who are die-hard managers in their being and not just on their bio.

Our content writers are readers whose instinctive writing affects readers on a psychological level. We come up with great, sometime weird topics for blogs, we write personal stories for CEOs of companies as well as involve in any sort of writing that makes sense, obviously.